Always remember.... hope is not a viable investment strategy!

We offer both fee-only Investment Management and Financial Planning Services (which compliment each other but are different). Clients are free to use us for either or both services. Please refer to the links below for details on Planning services.

WHAT YOU NEED TO KNOW ABOUT INVESTMENT ADVICE

How is The Advisory Firm different from a Stockbroker?
The Advisory Firm, LLC is an independent Registered Investment Advisor. This means that we are held to a higher standard than stockbrokers with it comes to the financial interests of our clients. As an independent Registered Investment Advisor we have a fiduciary duty to our clients, which means that:

• We act in the best interest of our clients at all times.

Brokerage firms generally are not fiduciaries to their customers and therefore may not make decisions that are solely in their client’s best interest. Brokerage firms are generally held to a suitability standard not a fiduciary standard.

• We work strictly on a fee-only compensation arrangement. This means that we are paid an asset-based fee, so our interests are always in alignment with our clients.

Brokerage firms have disclaimers stating that their accounts are brokerage and not advisory accounts. They further disclose that their interests may not always be the same as their clients. They may be compensated by both the client and by the product the client purchases.

• We are in the business of giving advice and managing money for clients. We do not engage in business activities like investment banking, underwriting or retail banking.

Many brokerage firms generate revenue from their own internal trading, investment banking or product sales.

More Information

• We separate our investment and planning services. Clients are free to choose the relationship that fits their needs.
• We use a Goal Focused Investment Strategy to build portfolios based on client's specific goals. All investment strategies are approved by each client prior to implementation.
  
• We use TD Ameritrade Institutional as the custodian for client accounts. We assist our clients in setting up the account and transferring investments.

Fee Schedule

• 1% annual fee on the first $1,000,000 in assets ($100,000 to $1,000,000)
• .8% annual fee on the next $1,000,000 in assets ($1,000,001 to $2,000,000)
• .6% annual fee on remaining assets over $2,000,000

Please reference the DISCLOSURE link for our form ADV Part II.


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