The Advisory Firm Financial Planners Atlanta Georgia Call The Advisory Firm for a free consultation
What is a Fee-Only / Fiduciary Advisor?

A fee-only financial advisor cannot receive compensation from a brokerage firm, a mutual fund company, an insurance company, or from any other source than you. This means they represent you and your interests when giving you advice. This is different from a "fee based" planner that can charge a planning fee but also sell financial products.

Another word for a fee-only financial advisor would be a NO COMMISSION or Fiduciary advisor, as they can only receive compensation directly from you (like a CPA or attorney) versus being paid by commissions from products they sell.

Fee-only financial advisors have a fiduciary responsibility to always act in your best interest. See what noted Consumer Advocate, Clark Howard had to say about fee-only planners on his website:

Why work with a Fee-Only Certified Financial Planner™?

Quite simply it is because we understand you have a choice when selecting a Financial Advisor. You deserve objective, professional advice based on your personal financial situation. (Advice and strategies that do not involve the purchase of a financial product.)

The Advisory Firm, LLC is a NAPFA Registered fee-only financial planning practice and Registered Investment Advisor located in Alpharetta, Georgia. As a fee-only practice this simply means that we work on the behalf of our clients in a fiduciary fee for service model, and are not compensated by commissions or product sales.

As a client you choose how we work together: You can hire us as a Financial Planner to build your strategy and/or as your personal Investment Advisor to manage your investments.

Are YOU on track for retirement? Are you ready to find out?

Simply call (678) 566-3711 for a phone consultation or to schedule a complimentary initial meeting.

We meet clients in our Alpharetta office or by appointment at our remote locations in Duluth, Dunwoody, Atlanta, or Marietta.


The Advisory Firm  |  12600 Deerfield Parkway  |  Alpharetta, GA 30004  |  (678) 566-3711

- Blog
- MyVizer
- Video
- Data Gathering Workbook
- Top 10 Retirement Mistakes
- Privacy Policy

The Advisory Firm, LLC is a fee-only independent Financial Advisor, Certified Financial Planner (CFP) located in Alpharetta, GA serving clients throughout metro Atlanta.